Meet Ashley and Carla. Co-founders of ANTHOM, a new international online boutique, featuring exclusive, thoughtfully curated clothing and accessories from a number of under-the-radar designers from all over.
I've know Ashley and Carla for quite some time now (Big ups to the DC Blogging scene lol), and when I found out they along with 3rd co-founder Marshall were launching this amazing online boutique, founded April of this year, I was overjoyed. Both Carla, and Ashley have amazing style, and you all will come to see that with pieces they've so thoughtfully decided to carry at Anthom. I had to get to know more about ANTHOM, so I decided to have a little Q&A with Carla.
Break it down for us, what is ANTHOM? Why did you all choose that name, is there a meaning behind it?
We wanted a word that was recognizable yet strong and unique (like our merchandise).
Why did you all decided to start ANTHOM?
We started ANTHOM to highlight unique designers that we had fallen in love over the years and to also feature exclusive ANTHOM capsule collections
What do you all hope to accomplish with ANTHOM, what are your goals?
To bring unique and beautifully made clothing and accessories to women around the world and to continue working with artists and designers to bring their vision and our aesthetic to life.
How does ANTHOM differ from other online boutique retailers?
We have 11 exclusive capsule collections + international designers that have never been sold in the US before.
What is the ANTHOM Aesthetic?
It's clean and unique with a bit of edge. Our customer is an educated metropolitan woman who loves fashion and buys quality/uniqueness over quantity.
When buying for ANTHOM, how do you decide what pieces make the cut?
We have to love it first! Then we consider other factors like price, production logistics, and whether the pieces fits into our ANTHOM aesthetic.
Each one of you have successfully branded yourselves. How did you start and keep the momentum going?
The key for us is to maintain consistency and quality (over quantity) in our branding and message. We just have to be rigorous about our approach and the message we want to portray to the public about our brand.
This post is so tardy for the party lol. It's okay though because it's never too late for a good event recap. A month ago I made my way to NY for a little get away, not expecting much, but we all know that's when the most fun happens.
This night was just that; fun, friends, music, and laughter. All the while enjoying a great fashion presentation at a downtown Brooklyn loft with a great view.
Naturalista and amazingly talented singer Reesa Rene has just been named the FACE of Luv Mineral Cosmetics, a new all-natural makeup brand for women of color.
Today, Luv Mineral Cosmetics will be kicking off their first tour in DC, celebrating National Recording Artist Reesa Renee. You won't want to miss this! Reesa is AMAZING live, TRUST ME I've seen her on several occasions.
Make sure to RSVP to https://reesareneeluvcelebration.eventbrite.com/. Support your local entrepreneurs, we've all got to help uplift one another.
This event is free, so you know it doesn't get any better than that lol.
Bringing another DC Lady Bloggers event to the masses.. Kind of lol. Last month Dana Sarea and myself hosted a very successful happy hour at Puro Café in Georgetown. The perfect location on a perfect summer day (the 21st marked the first day of summer if you didn't know), we took over Puro's patio bringing together bloggers and entrepreneurs to connect with one another, enjoy the fabulous weather, and Puro's amazing happy hour menu.